We are a dietary supplement company with a focus on the nervous system. HorseCalm is an all natural dietary supplement for horses that relieves anxiety and stress while improving focus.
Our customers are typically professional horse trainers. Typically training for competition or for work (ie: dressage or police horse) they use HorseCalm to reduce anxiety when exposing their horse to a new environment or activity while ensuring they remain alert.
We are looking for a logo that emotes feelings of stability, confidence, and contentment. The design should have a earthy, natural, and down to earth feel.
* This is a natural herbal supplement of essential amino acids. Natural, Earthy, Healthy, Holistic is the message we are trying to convey.
* Avoid references to sedatives or sleepiness.
* This is a product people need to trust so avoid being too cartoonish or cute.
* Avoid being too clinical or cold.
* Please do not use our partly finished website as inspiration. We would rather build a website around a logo then the other way around.
* Avoid use of letters in the logo. While we don't want to exclude this practice, it should be done in a way that draws a connection between the ideals we mention above with our brand name.