Ideally, we would like our new logo to be an improvement upon our old, but not to be so different that all of our old marketing materials become obselete. But, we are open to new creative ideas if need be.
Demographics of our customers:
Engineers, Marketers, Corporate Mangers, 30-60 years old, majority are men but some women,
inventors, curious, introverted, interested in science, frustrated with their current state in the design process, short of technical resources to get the job done, they create lots of products every year, passionate about their idea/ business
Slogan: "Where Ideas Become Reality"