The school already has a logo that we love and that was recently created by a local creative agency. We'd like a complimentary logo that borrows colors or other design elements from the school's logo, but that also communicates that we're a separate organization.
What we like about the school logo is that it feels clean, crisp and modern. It's upbeat and cheerful, but also feels professional.
This school is located in the Bucktown neighborhood in Chicago, IL. It is a neighborhood that has changed rapidly over the past ten years. Our target is young families in the neighborhood who might consider the school for their children.
The school is currently undergoing a turnaround. Neighborhood parents have gotten involved, we have a new principal, and local families who would have never considered a Chicago Public School are now seriously considering sending their children to Pulaski. Our marketing materials need to communicate that something new is happening at the school, and that the school can compete with other more well-known, admired local public and private schools.
You can view the school's work in progress website at http://www.pulaskischool.org
Here are the details on the colors in the school's logo:
The colors are all in cymk, the percentages are below:
Green: c/50 m/0 y/100 k/0
Yellow: c/20 m/0 y/100 k/0