We have a website that is all about fitness, nutrition and lifestyle. We are turning it into a vibrant and exciting online gym membership where members get access to workout videos and exercise plans, cooking classes, nutrition plans and a forum where they get access to Nicola who is the personal trainer to ask questions and interact.
Target customers are women ages 25+ who do not have time to go to real gyms, maybe do not like to go to them or cannot afford to. They may be stay at home moms with children or professionals who don't have the time. They don't have the motivation to train on their own but realise their health is important to them.
Current logo is not very modern or professional looking in our opinion.