UPDATE: Please see attached images... I'm also open to seeing designs with MERMAIDS, frogs, seahorses, divers and cute animals that dive, too (dolphin). Think: high diver, snorkel, scuba. Anything that dives. Remember to keep it run and playful. Let the tagline inspire you -
"A sea of stuff for five bucks."
See attached photos for new ideas...
Like this illustration (but cleaner and funkier), we think the logo may be of a long necked bird (duck, goose, flamingo) where the number "5" is part of the bird's neck and belly. (The bird is "diving" for deals.") The attached illustration is the right idea but is too serious - we want something more playful and fun that could be even be animated. The Mail Chimp monkey (attached) is in the right spirit.
We love colors like hot pink and orange. This needs to be fun - so feel free to explore fun colors.
The name Five Diver should be part of the design - please experiment with it as two words as opposed to FiveDiver scrunched together. Playful fonts are best. (We love the MailChimp font, as well as Wendy.)