It is important that we evolve the brand identity and one of the best ways to do that is to look at our current brand/clothing line by visiting http://www.weallrisetogether.org/shop
I think there is a great opportunity for a creative transformation or to evolve the brand in a way to move towards the ideas of unity, equality, and peace. Our ideology is that we inspire hope in students, young adults, families, and everyone that has been devastated by the addiction epidemic.
We have taken a lot of direction from brands such as Progress Label, Bound by Blood, and Obey. The creators of Progress Label and Bound by Blood have helped us design our logo and clothing line. We would like to keep our creativity flowing in the same type of direction. As we give RT a “facelift” we need to be conscious of the brand identity we have already created and how we can continue to engage our teen/young adult audience. We need to make sure our brand gets the millennial marketing right. We are creating more than a school-speaking program but instead we are creating an…
Experience that our audience can participate in
Captures a lifestyle
We are aligning a this brand with a great cause
We are giving our audience an opportunity to live their story with our brand
We are constantly innovating our speaking platform. We are not afraid to do this with our brand either.
Brand needs to be able to capture the uniqueness of the individual
Our brand is personal not generic
DIRECT BRAND MESSAGE:
#RiseTogether is a force of change. Our grass roots movement is geared toward innovation and forward movement. Right now is the time of great action & great change!
By wearing RISE TOGETHER, you are uniting with 1,000’s of others around the world that are helping to bring a VOICE to the voiceless and RISE above the issues our communities face.
TOGETHER, we are encouraging others to have the strength to SPEAK UP about the issues they care most about.
TOGETHER, we are supporting & helping to save the lives of America’s youth.
TOGETHER, we are changing the world one day at a time!