The ideal for the name EdFuel is that we are "fueling" or "powering" a new market of talent for jobs in the education sector. Some words associated with our brand identity - bold, entrepreneurial, forward-thinking, new, fresh approach, modern.
We want a simple word treatment. It should be easy to read, however, we like the idea of using beveling or shadowing in the letters to make it pop. For example, in the attached VW sample logo, we like how it's just two colors but using shadowing makes it really 3-D like. If possible, we would like to incorporate a simple flame symbol, perhaps in place of the letter "l" at the end of the word, but only if you can still read the word. We do not want any other common symbols used for education like graduate caps, books, or anything to do with fuel/gas symbols.
EdFuel is all one word. We would like to capitalize the E and F but not the other letters.