I would also like to see Econologics with the icon (with Institute deleted from the logo). I'm leaning toward the one word logo with the icon.
I want the abstract mark (to the left of the text) to be used for internet button and icon (like the F for Facebook) This will become an iPad button eventually as well as other uses. I eventually want the shield mark or whatever it turns out to be, to be able to be used alone and be recognized (like the apple for Apple, Inc.)
My clients are business owners from age 30-65, mostly doctors or other professionals, equally men and women, and professional financial advisors (who I train in Econologics methods) from all over North America. They value competence, qualifications and experience. Most of all -- Excellent Results!
I like the shield due to protection and knowledge concepts.
Here is the Credo of Econologics -- the basic beliefs of the institute and the subject. It should give an idea to the overall communication of the logo.
1. Productive people have basic human rights to personal wealth and prosperity.
2. The basics of personal finance and economics are simple to understand.
3. The subjects of personal finance and economics are made unnecessarily complex and difficult to understand to the degree that they serve special interests.
4. The application of basic natural laws of personal finance and economics can improve the financial condition of any household.
5. The standardization and codification of the goals, purposes, policies and procedures of personal financial planning creates a solution that is effective and useful for every household.
6. The condition of the national or world economy is a sum of the economic conditions of its households and that improvement of the larger economy starts with the improvement of the financial condition of each household.
7. There is an optimum financial condition for any household which can be defined, measured and experienced.
8. Education on the natural laws and standard procedures in the fields of personal financial planning and economics is necessary in attaining an optimum financial condition.
9. The optimum financial condition can only be achieved by resolving problems related to all 9 elements of a comprehensive financial plan.
10. The activity of Econologics is to attain and maintain the optimum financial condition for a household by implementing financial solutions based on natural law and not arbitrary opinions to the highest possible degree.
11. The purpose of Econologics is to improve the financial condition of the household toward the optimum so that the most valued goals and purposes of its members can be fully realized.
12. The goal of Econologics is help people gain confidence and certainties in their financial decisions so they can own their own lives.
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