Help CURE CANCER with your design

Applied Diagnostics

Driving Cancer Treatment

We are a premier cancer diagnostic laboratory that drives cancer treatment for cancer patients through oncologist clients. Applied Diagnostics offers comprehensive and accurate prognosis information about client physician patients. Our delivery of comprehensive diagnostic solutions offers Oncologists the confidence and relief of providing answers to cancer therapy solutions that will extend patients their best possible future. Applied Diagnostics utilizes all diagnostic technology platforms (Immunohistochemistry, Flow Cytometry, FISH, Cytogenetics, Molecular) and meticulous blood and tissue pathologists to deliver solutions. It is important to understand that we are completely independent, pathologist owned/operated, and despite our growth will continue to provide Cancer Diagnostics...the right way! Applied Diagnostics sees our role in the cancer treatment process as primary to positive patient wellness. Our diagnostic contributions to client physicians drive your best possible future. Now, our audiences are not just Physicians but also the CANCER PATIENT...so we wish to communicate HOPE and CONFIDENCE to that audience segment. We expect that oncologists will also appreciate our focus on the patient as they too are patient-focused. We also want the Oncologist to become our advocate and direct their patients to our website and collateral material to explain the diagnostic process and provide hope. Further, we are providing illumination through our technology and consultation.

We are going through a complete re-branding exercise and web redevelopment. We would like a logo that exudes our bold confidence that Applied Diagnostics is not just delivering cancer diagnostics but we are now "directing treatment" and providing hope. Traditionally, oncologists think of themselves as directing treatment... and labs are secondary. We would like oncologists and cancer patients to now see that Applied Diagnostics (the lab) is the primary driver of care or treatment. FURTHER, from a graphic perspective, we need to exude a personality of sophistication but humility...and again...HOPE. We also want to be approachable. So, perhaps fonts that are rounded yet modern might be a good idea...or perhaps all lower caps, so as to not appear all mighty. We don't want to appear like an ivory tower that is only accessible to oncologists and pathologists. We are accessible to a knowledgable medical community and CANCER PATIENTS that don't understand their journey.