We are looking for a logo to represent our technology business - TraceLink.
Some design elements to consider:
1. We would like the logo to be vibrant and energetic but not cartoonish.
2. We are a strong, solid and trusted company yet forward-thinking and innovative
3. We have a specific color palette for the company. The dominant color is: RGB(0, 104, 179). The primary accent color is RGB(246, 132, 39) and the secondary accent color is RGB(178, 178, 178)
4. The typeface should be clear, simple and bold.
5. As far as images go...one thought is to consider a mesh of interconnected parts. Just like a spider web or atom has lots of interconnections. Our company provides visibility into the complex mesh of business relationships and processes a company has.
The logo will be used in a large variety of manners, from PowerPoint presentations and business cards to trade show signage and banners so scalability is important.
The files we will require are:
Print file format - .ai/.eps (CMYK)
Web file format - .tif and layered .psd (RGB)
Please do not use any stock images or clip art in the logo