1. Our CORE values in order of importance are:
Performance - Results - Accountability
Improvement oriented - Kaizen - CANEI
Cutting edge - Evolution - Innovation
Simplicity - 80/20 rule - Less In, More Out.
Transparency - Clarity
2. Our target market is businesses earning $500K - $20MIL per year profit.
They're ALREADY spending ~$10K-$200K/month on online marketing such as PPC, SEO, social media and getting a great ROI.
They don’t have time to learn CRO or implement it in-house and would happily pay a proven expert a premium and have it done faster, more effectively and worry free.
Our ideal customer is NOT a complete beginner to CRO and knows about the Google website optimizer, cheap testing tools, and even has access to CRO training guides – YET they still want a professional CRO agency to do the work.
So our target audience is usually the business owner/entrepreneur, but for bigger companies, it could be the marketing director.
3. Here are our top competitors: