How Arafuraservices started their logo design journey
Who are you known as?
What’s your company slogan?
Fresh Catering Experience
Tell us a bit about who you are and the people you reach
We provide mobile event catering to a number and range of events; shows, sporting events, festivals. Our food is freshly made, and is wholesome, nutrious and delicous. We want the logo to emulate a strong, recognisable branding of the 'Charlie's' so we have continuous recognition of the outlet at the many events we cater to. Whilst we are a fast food outlet, we are not oily and greasy we are focussed on fresh, healthy, satisfying foods, we want to maximise a BOLD logo that confirms this strongly and is very recognisable/memorable.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I have in mind the Wendy's logo it emulates the strong colours we do, but it would be good not to copy this exactly, we chose the name Charlie's as it was a strong name that is memorable, catchy and gives a distinct feel of reliability. Our market in which we operate in does not have a strong presence for fresh wholesome take away foods at events, we want to be the front runner in the events food catering, so want to emulate a strong presence.