This is a company that has just received distribution rights for North America for 3 high end European machine and tool companies. Their target market would ideally be selling equipment whole sale to large companies.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
A character or mascot to represent your business.
Representing trends from the internet including gradients, rounded corner etc.