Great experience working with erraticus and the other designers. They took our feedback and provided multiple versions of our desired logo. Very easy process overall!
How Archety.pe started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
A men's watch company w/ designs inspired by 1940s - 1960s watch collections (think simple, elegant, masculine, precise)
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We like the idea of the "universal quantifier" logic symbol (an inverted 'A') as the logo for the company. As this logo will be printed (bevel) on each watch dial, it mustn't be too complex. We also like the idea of small caps with the A and last E in archetype to be the same height. The design should evoke thoughts of precision engineering, classic style, and masculinity.