People with Pets (dogs, cats and exotic pets); mostly female (70% or more).
Sugar House Veterinary Hospital is dedicated to high quality medical and surgical care for our patients (dogs, cats and exotic pets). We provide care for the pets and their people. The Sugar House Veterinary Hospital brand needs a new logo that is solidly competitive with other veterinary brands and one that provides an understanding that at our hospital, we treat all types of animals including dogs, cats and exotic pets.
Owners of the brand believe that the new logo should include “ORIGINAL ART OF A DOG, CAT AND A DOMESTIC RABBIT.”
The animals may be interacting, looking toward one another or not.
DO NOT USE CLIP ART OR LIFTED VECTOR ART!
The images should clean, vibrant and very legible with a range of concepts from seriously corporate to fun and even childlike. We’d like to see a range of original ideas from modern representative images to more realistic images and even loosely rendered icons. We’d like to see executions in positive print as well as an exploration of negative space; so, please explore both positive and negative space. The brand should in no way be frilly or flowery.
Again, do not use vector art or clip art as the purpose of this contest is the gain a unique logo design for the client.
Lastly, we would like to explore multiple aspect ratios from roughly two widths to one height to a one width to one height.
Contest Winner will need to handover the following:
1. Unlocked vector file in either .eps or .ai format
2. Fonts names and file location(s)
3. Jpeg Color palette showing all colors used in the logo and their corresponding PMS, CMYK, RGB and HEX #’s.
5. We will check the colors and layers of all of the handover files to ensure that they match the winning design. Please be prepared to handover matching files.