Demographics: Male and Female, 25-65 years old, well-educated, hard-working, very busy professionals, in San Luis Obispo County, Calif. We are trying to communicate to business owners and managers. They are our buyers. We are business to business only. We want to be seen as professional, creative trustworthy, highly skilled, experienced, high-value, high-tech, local, good to do business with, positive.
The logo attached is our current logo. Please do not give it back to me the way it looks now. We are looking for a fresh look as noted above, but I would like to use the same font as part of the logo. Gill Sans. The font does not need to be identical in weight, size, all caps, etc.