Hello Fresh Air

Hello Fresh Air

Australia's purest.

BUSINESS NAME: Hello Fresh Air - Australia Pty Ltd

ONE LINE PITCH: The people in the Chinese emerging middle class are all becoming very health conscious, they are all exercising, they are all taking supplements, but the reality is: they can't change the air they breathe. With air pollution in Chinese cities now at an all time high, Hello Fresh Air intends to provide clean fresh 'Australian' air to consumers across all air polluted city's via a special canister.

BUSINESS SUMMARY: Create a strong branded Australian product that communicates clean and green air for users across primarily China but also India, Korea and many other Asian countries where air pollution is a risk. The Hello Fresh Air brand will be started in Australia where our systems will capture clean air from chosen pristine locations across Australian well know tourists spots.

I'd like to explore the following colors:

Greens: Growth, harmony and success.
Purples: Imagination, spirituality, royalty and luxury.
Dark neutrals: Formality, mystery, exclusivity and luxury.

POINT OF DIFFERENCE: Hello Fresh Air would have a STRONG focus on Australian clean air, the branding and look and feel would be uniquely Australian and would communicate a premium product offering.