We generally like logos that are clean, refined, tailored, crisp, and classic.
We also tend to lean toward colors like blues and neutrals but are open to other color options. Most hedge funds use blues and neutrals so it would be nice to have some subtle difference to distinguish us. One way to do this might be through the use of an accent color (see the attached files for some examples).
We also tend to like serif fonts because we feel they have a more mature, classic feel. However, we are open to other options.
Attached are some images of logos that I like (the images are not in any particular order). Here are the things that I like about each design:
Rangestone: font, font weight, letter spacing, font color, mountain graphic style (not specifically the mountain, more the style of the graphic (simple, clean))
Redstone: text layout with Redstone over capital management
Kempler: use of initials in logo, full name next to initials; we could use PCM in the logo
Secor: layout of name and use of an accent color
A&I: another example of initials and full name
Matrix: unique, abstract logo
Drum: unique, abstract logo
Corabel: unique, abstract logo; very clean with good color contrast
Marble Rock: layout of name
Karmel: unique, clean logo
This provides some general guidance on what we tend to like but the designers should feel free to stray from this guidance based on their judgement.