The most important message we convey to our customers is “Join the Fit Generation” (don't include it in design). We want our customers to feel part of the Fit Generation Lifestyle. So they can enjoy a life full of health, energy and happiness.
Currently, we accomplish our mission by selling natural superfood blends and protein powders that are tasty, convenient and powerful.
We create goal-oriented products, for ease-of-use, so that our customers have more time left for sports, hobbies and family activities. We ensure our customers we are using the highest quality ingredients available.
Sex: male (30%) and female (70%).
Age range: mainly between 24 and 50. But also 50+
Finances: Average to above average income
Marital status: Both single as married with children
Interests: Superfoods, Vegan, Organic, Smoothies, Oatmeal, Protein Powders
Sports: Running, Crossfit, Gym (for health and muscles, not purely muscles without health), Swimming, Yoga
Keywords: natural, healthy lifestyle, happiness, convenient.
For the logo keep it clean and simple, but not too simple. Perhaps you could come a long way trying a really nice font, something that fits with the name and isn't a standard font.
Also, if using artwork, try to do something different than using leaves. I would also like the ability to use the logo on a white background or colored background (change logo color to white).