This is to be a company logo for a start up in the healthy ageing category of the health and wellbeing/food/beverage/fitness/pharmaceutical industry.
The logo should convey empathy, knowledge and trust. Think 'The Sage' if you're into archetypes.
The first product to be launched will be a protein powder designed to stop muscle loss and maintain muscle mass for middle-aged men and women to keep up their active lifestyle. Future products will include probiotics, probiotic fibre, vitamin and mineral blends, MCT oil, etc.
1. 15s to...stories. A narrative about the launch product.
2. Example. I've attached an example of an existing brand look and feel (http://www.trueprotein.com.au) that I like which is doing great things targeting younger gym goers. My company will be similar but targeting middle-aged men and women who don't necessarily go to the gym.
3. Brand brief.
4. Additional inspiration: I like knowledge implied in BodyScience (http://www.bodyscience.com.au), the witty A in Ascent (http://www.ascentprotein.com), and the sense of motion and activity in aNuMe Momentum (http://www.thedieline.com/blog/2014…-packaging).