We are looking for a logo for our healthcare technology company, DispensePoint.
DispensePoint is a software platform that enables medication to be delivered at the point of care (i.e. by the doctor) instead of at a traditional pharmacy. We do this by eliminating layers of distribution, creating price transparency (think Amazon.com for drugs) and working directly with manufacturers to achieve lowest costs.
The designer may exercise considerable design freedom, noting the following:
1. While DispensePoint can be deployed by small physician practices, much of the functionality is designed for large multi-site clients, such as hospitals, urgent care clinics and large physician groups. Therefore, an enterprise software “feel” is desired.
2. We expect the logo to be used in web and print applications, including letterhead, brochures and leave-behinds, so consider print production costs/complexity with the design.
3. Keywords to describe the feeling that we seek for the logo to evoke: Technology, Trust, Pharmaceuticals, Convenience, Simplicity