Salt of the Earth is a British saying that means honest, decent and good. We want this logo to communicate these elements.
This is a brand for health supplements derived from algae, such as spirulina and chlorella.
This is a high end product- good quality ingredients, grown in Europe. Highly nutritious, and ethically sourced.
Our competitors tend to go for quickly grown, less nutritious sources- therefore we want to emphasise the quality nature of the product.
We want it to communicate a fresh, pure product. Un-tampered with. Honest, pure, authentic and good.
This product would appeal to people who care about their health, and about the environment, and who want a high quality product.