As for the start, there are not many requirements. I will tell you my thoughts but I am completely open to all suggestions. We will intensely follow the progress and be sure to give real solid critics to what we are seeing. Please feel free to ask more as well.
As for colors, I have not settle any where. I do like the orange look that I will include as a thought.
I have attached a file that will show an abstract Horse's Head. We like the abstract so that no one particular breed of horse feels left out.
We also love the idea of having 522 be prominent in the mane portion of the logo. A very cool integration of the Horses Head being a part of 522 or 522 being a part of the horse head and mane is great.
The logo attached is not bad. If the mane of the horse could be the 522 that would be great. Then we could be able to put whatever brand we want under it similar to where they have the word "company".
A couple more thoughts. Possibly having the horse facing the other way might work too. (might not). As well, we thought about a color inversion, where the horse head and mane were the white background part.
Good luck and don't hesitate to ask.
(Once this logo is done, we will look to post four more logos for the products that we will launch under 522.)