We went to Geof because we had liked a design he submitted to an earlier competition. He gave us a few options but we really liked his first idea and he was fast and helpful making small changes and additions. Much appreciated.
How susannaI started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
I am the Happyologist - a happiness coach that uses positive psychology, the science of happiness and human performance, to help people to kill their self doubt, embrace positive thinking, eliminate their bad habits, and build lives they love. I offer premium products like one-to-one coaching, medium priced products through online courses and group workshops, inspirational talks at conferences, and also write books and articles on the topic. The three words people usually describe me as are inspirational, positive and real (authentic/honest/transparent). Others have also called me motivating and 'a breath of fresh air'. My ideal target audience is young, ambitious female professionals who want to make a mark on the world whilst having successful careers and living fulfilling lives.
What industry do you think your business is most related to?
Pinks: Intimacy, love, calm and nurture.
Yellows: Energy, intellect, fun and youth.
Oranges: Creativity, adventure and happiness.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I want to create a new logo and new colour scheme (away from what is currently on Happyologist.co.uk and the current logo I have attached) because I am moving away from the corporate sector which I see as dry, structured, boring, without personality, stiff and too many rules. I want to add more femininity, softness & romance into my new logo and new colour scheme. I want it to still be sophisticated, clean and honest, but also more human. I want it to be clear that happiness is not all about smiling but it's a deeper type of meaningfulness which includes all human emotions. That's why I would probably like to eliminate the smiley and perhaps replace it with a heart - or just have the word Happyologist with nice design and no additional symbol. Open to ideas based on what I've shared :)