Completed contest

Handbag and accessory designer needs classy, chic logo

pjohnson needed a new logo design and created a contest on 99designs.

A winner was selected from 324 designs submitted by 49 freelance designers.

324
entries
49
designers
1
winner

How pjohnson started their logo design journey

Company name

The Red Spool

Overview

I design and create handbags and accessories using quality fabrics by current top designers. My bags are selected by customers because of their vibrant colors, contemporary prints, unique fabric combination, functional design and attention to detail. To date, products have been sold through an Etsy shop, Facebook page, and word-of-mouth referral.

Currently, all items are made by me at my in-home studio, using my own patterns. Most fabrics in use at present are 100% cotton, wool flannel, wool and canvas. This will likely evolve to include additional fabric types, as well as leather and other materials. Fabrics tend to feature bright, colorful florals and other motifs, often accented with geometric prints, batiks, and solids. I work both with lines that I create, as well as custom orders for clients. Pricing ranges from $20 for small items to $100+ for larger bags.

As a previous marketing manager who worked with a graphic design team, I fully understand the designer's need for feedback, and commit to providing it during this process. I have attached some photos to give an idea of the type of work I do.

Tell us a bit about who you are and the people you reach

My target demographic is 96% female, with the majority ranging in age from 25-54. Other brands they may purchase include--but are not limited to--Pierre Deux, Gap, Pottery Barn, L.L. Bean, Vera Bradley...

My products appeal to women of virtually all ages who are looking to add a fun, current and classy touch to their wardrobe or home. They appreciate the attention to detail that goes into each piece, and value the fact that they're carrying something unique (and sometimes one-of-a-kind).

Requirements

About The Red Spool: Not long ago, my mother gave me a collection of old wooden spools (see photo), suggesting they could be a decorative addition to my studio. Mom had kept them from her early years of sewing for her family back in the 1940's-60's, before wooden spools were replaced by plastic. They're just ordinary objects, functional in their time, and now fun to have on display. Recently, I was setting out the spools when it struck me that there was only one red one. It's a pretty shade of red--like ripe strawberries or raspberries--and it stands out from the rest, unique in a field of sameness. Today, that red spool is a piece of inspiration, reminding me to always strive to create something that is functional, but that also stands out in the crowd...something distinctive and pretty.

****
Logo requirements:

- Convey a brand that is vibrant, classy, fresh, upscale, current, approachable
- I lean toward more traditional "serifed" fonts as being approachable, rather than script/handwritten.
- Avoid appearing "crafty", or "homemade".
- Should contain a spool--realistic or abstract/symbolic--as a design element (no clip art, please).
- Max of 2 or 3 colors; obviously, I expect red to be one. No black, please (something softer).
- Must be able to be used in web and print (product hangtags, business cards, postcards...)
- In terms of the name, "Red Spool" should be the visually prominent text, with "the" being less so.

Thank you, and have fun!

Custom package

$326

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