The site is not currently letting me attach a file, so I am pasting information here about our firm:
WHO IS HALLBERG ENGINEERING?
Established in 1979, Hallberg Engineering, Inc. (HEI) is a mechanical, electrical, and energy consulting engineering firm, specializing in mechanical, electrical, and technology systems design, along with building analysis and commissioning. Services also include system upgrades and retrofits to improve indoor air quality and organizational energy conservation programs. HEI’s staff is experienced in the engineering of systems for higher education, K-12, retail, hospitality, industrial, institutional, government, and places of worship facilities.
Mechanical & electrical services include pre-design studies, energy usage simulation, early schematic planning and budgeting, timely design development, thorough construction documents, and comprehensive construction administration along with post-occupancy evaluation. Post-occupancy assistance with commissioning and utility tracking ensure adherence to an owner’s original design intent.
HEI has extensive experience in performing energy audits, energy studies, and energy upgrade projects. Current design experience includes projects abiding by the U.S. Green Building Council LEED® certification and B3 MN Sustainable Design Guidelines. HEI is also the exclusive MN distributor of CLASS 5™ products, which include the successful Schools for Energy Efficiency® (SEE) and CLASS 5™ Workplace programs - both created by HEI. These multi-year comprehensive programs help schools & workplaces save energy and money by changing the behavior of the building occupants.
THE BUSINESS CASE
Historically, HEI had not needed to do any marketing, as most business was earned by word of mouth and existing relationships for work in the K-12 public school market. As the K-12 market slows down, HEI is required to focus on other market sectors for revenue. This will require actively seeking out new business opportunities, effectively marketing the company, and establishing new relationships. Since marketing will now be in the forefront of HEI’s business strategy, the company’s brand identity is more important than ever.
HEI’s goal is to establish a new brand identity program to 1.) Establish a brand identity that is in alignment with our focus on sustainable design, commissioning, and energy services and the Character Statement described later in this RFP, and 2.) Increase the company’s visibility by using selected visual elements, especially the company name, in a particular and consistent way on marketing and communications materials (collateral, website, stationary, proposals, etc.). The first step in doing this is to develop a new logo.
Until I can upload our logo on this website, our existing logo can be seen at http://www.hallbergengineering.com. Hallberg’s current logo has been used for approximately 13 years. The gray square behind the “H” was designed to be an “E”, but this is not easily recognizable.
As HEI has experienced, the mechanical and electrical engineering industry has evolved over recent years. There is a strong focus on energy in this field, as energy costs have increased and society as a whole as adopted a “green” way of living. More and more, building owners are requiring easy-to-use, yet energy-efficient systems in their buildings. HEI’s mix of services has expanded to include not only energy-efficient design, but additional energy services as well – energy modeling, energy studies, energy tax deductions, and energy conservation behavioral programs (SEE and CLASS 5). HEI might like the new brand identity to obscurely/subtly reflect this focus.
Below are words that HEI wishes to convey to its audience and be perceived as:
HEI’s audience consists of mainly two categories (typically middle-age+ men) :
1.)Architectural Firms: An architectural firm will seek out sub-consultants to design the mechanical and electrical systems of the buildings they are designing. Architects are typically professional, creative, organized individuals. When an Architect is choosing an engineer, they look for a firm that represents stability, precision, expertise, and quality.
2.)Building Owners (commercial building owners, school districts, government entities, etc.): A building owner may hire an engineering firm directly.
NEW LOGO GUIDELINES
Logo Color: HEI has had blue as its primary color for several years. HEI would prefer to continue using some form of blue in the new logo, so that remaining promotional items may be used-up, and other assets bearing the old logo can be phased-out over time, in order to spread out the costs of replacing these items to contain the new logo. HEI is open to having blue as either the primary color or as a highlight color.
Typography: HEI has no preference on font used or the case of the letters.
Variations: HEI would like an alternate logo created for use in instances where there is not adequate space to use the standard logo (for example, the current logo has both a horizontal and square version).
We like our tagline to tell our audience right away what type of engineers we are, so we have been using "Mechanical/Electrical Consulting Engineers".