D'zeNyu is very creative and sent us a variety of designs to consider. He always responded quickly with the changes and tweaks we requested. His design is fresh and contemporary, just the way we want it. We would use him again, and will refer him to our contacts.
Yuhok not only created a logo that captured what we were looking for, but did not know in the beginning, and was great to work with by quickly responding to feedback and sharing ideas to help us see a vision for the new logo.
Very satisfied for the second time. Very good and professional work.
High-skill and good responsiveness.
- dirtyapesTM studios
Awesome service, super prompt and absolutely impressed with the work. Truly exceptional.
How cdiazh started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Guardant Health is focused on conquering cancer by using its breakthrough blood-based assays, vast data sets, and advanced analytics. Using both molecular and digital tools, Guardant Health is addressing challenges across the cancer care continuum. Its first product, the Guardant360 assay, came to market in 2014, and is now the most widely ordered comprehensive liquid biopsy commercially available. In 2016, it announced Project LUNAR, an effort to apply Guardant Health's technology platform to early detection, recurrence monitoring, and assessing minimal residual disease.
What industry do you think your business is most related to?
PMS 285 blue, PMS 185 red, PMS 375 green, 2995 Aqua, and PMS 442 grey.
While the PMS blue needs to be used, you can suggest other colors in lieu of what is listed here.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Key Phrases that describe what we want the Guardant Health logo to embody:
One direction we are interested in pursuing is to use our Tumor Response Map (TRM, see attached) as a metaphor for a cancer patient’s journey. The TRM (see attachment) represents graphically what is happening with a patient’s tumor, and a decline in the size of the graph implies that a therapy is working and a patient is improving. This image shows 3 colors, but one or two additional colors could be added in. It’s not necessary to use the TRM explicitly in the design, but we encourage explorations of this idea.
Logo will emphasize the key word: Guardant
Feel free to drop the word “Health” or show with less emphasis
Words that describe our logo:
Simple, clean, modern, sleek, timeless, nimble
Must work well in both 1 color and multi color plus scale easily for assorted size use.