cdiazh got their new logo design by running a design contest:
Guardant Health logo development contest
Check out cdiazh's Logo design contest…
Medical & Pharmaceutical
Guardant Health is focused on conquering cancer by using its breakthrough blood-based assays, vast data sets, and advanced analytics. Using both molecular and digital tools, Guardant Health is addressing challenges across the cancer care continuum. Its first product, the Guardant360 assay, came to market in 2014, and is now the most widely ordered comprehensive liquid biopsy commercially available. In 2016, it announced Project LUNAR, an effort to apply Guardant Health's technology platform to early detection, recurrence monitoring, and assessing minimal residual disease.
Other color requirements
Suggested colors: PMS 285 blue, PMS 185 red, PMS 375 green, 2995 Aqua, and PMS 442 grey. While the PMS blue needs to be used, you can suggest other colors in lieu of what is listed here.
Key Phrases that describe what we want the Guardant Health logo to embody: One direction we are interested in pursuing is to use our Tumor Response Map (TRM, see attached) as a metaphor for a cancer patient’s journey. The TRM (see attachment) represents graphically what is happening with a patient’s tumor, and a decline in the size of the graph implies that a therapy is working and a patient is improving. This image shows 3 colors, but one or two additional colors could be added in. It’s not necessary to use the TRM explicitly in the design, but we encourage explorations of this idea. Logo will emphasize the key word: Guardant Feel free to drop the word “Health” or show with less emphasis Words that describe our logo: Simple, clean, modern, sleek, timeless, nimble Must work well in both 1 color and multi color plus scale easily for assorted size use.
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
cdiazh collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Ivan is a brilliant designer. He went one step ahead with the design proposal he sent to me in the contest and the first time I saw it, I knew that was what I was looking for.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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