The Dunluce is a luxury coastal resort hotel and world class spa with 115 rooms and luxury high end apartments that share in the hotel services. Positioned high on a cliff it overlooks the Atlantic ocean and a golf course that will host the The 2019 Open Golf Championship. This is the biggest golf championship in the world.
The target audience is the international luxury traveler, in addition to serving the local hospitality and wedding market.
It is important to us that these words provide the inspiration for this logo for our hotel:
and the 4 elements earth, wind, fire & water.
We would like Coastal Luxury and Rugged Beauty to be the main focus and see some inclusion of the 4 elements earth, wind, fire & water - not essential to be all 4, and not essential to be from a graphical representation standpoint, but maybe from the colors.
1. What sets up apart is the fact that this will be the most exclusive hotel in Northern Ireland, and it will be the hotel for the 2019 Open Golf Championship, which will take place less than a mile away. Having noted that - it is not a golf hotel, so no golf images in the logo. In addition its rugged location less than a mile from the Atlantic Ocean will make it the most northern hotel in all of Northern Ireland.
2. The main message for customers is this is a luxury property, showcasing exclusive, elegant accommodation and service in a place of rugged beauty.
3. The purpose for the logo is for all marketing assets to begin marketing the hotel which will begin construction within the coming months.
SUPER IMPORTANT - Given the geographic location of the hotel, while being on the island of Ireland, it is in Northern Ireland (under British rule) . Because of this and the history in the region, please avoid using any Celtic symbols in the work to be submitted.