We are looking to redefine the flavoured Sparkling water Category.
The world needs better options. Sure, alcohol is great, but so are botanical extracts crafted with alchemical skill. Even the term for drinks without alcohol is inherently derogatory "Mocktails" ie. drinks that we took the good stuff out of, and hopefully don't suck too much.
How about something that's delicious in its own right, something that is crafted and unique, flavourful and satisfying, yet magically calorie free, and all natural.
This is where Sparklers come in. An alchemical combination of botanical extracts that lend perceptual sweetness to perfectly sparkling mineralized water for a unique and delicious drink that doesn't need the term "Mock" as they are stand-alone delicious all on their own. Classy and deeply satisfying Sparklers, are completely natural and delightfully sparkling. Inspired by the woods, Sparklers capture natural essences and craft adult beverages. Zero Calories, Zero sweeteners, and Zero artificial.
Sparklers come in a 355ml Glass bottle with a twist off black ROPP aluminium cap. We'll be giving away mini-fireworks (actual Sparklers) upon launch as a promotional hook and the price point will be $2.99/bottle for 355mL.
Words that are associated with Sparklers are:
Elegant, magic, natural, dynamic, organic, minimalist, sophisticated.