About the logo:
• The logo must be work when converted to a circular area (like you see on instagram for example) or be circular, both are welcome.
• I have the pretense of using the logo symbol separately in the future (without the name Armazém Belga, so the symbol must be striking). For this purpose, it must be possible to remove it from the logo, so I can use the logo or the logo symbol. I'm looking for a symbol that is different, which highlights my logo, or something that is "common" but shown in a different or better way than what we already know.
• We'd like to mix something that inspires chocolate and love (or subtlety) in a elegant and sophisticated way. We want to keep the look of this design element clean and stylish. Classic or modern are both welcome. Your idea may be a lot better than ours, so we're very open to new ideas.
WHAT WE DON'T WANT:
• We don't want cocoa in the logo**
** - I didn't want anyone to use cocoa in the logo because cocoa is ugly. And although it's ugly, neither the fruit nor the grain is as well known like coffee grain (in short, the coffee bean symbolizes coffee in a beautiful way, but cocoa doesn't symbolize chocolate in a beautiful way...but some people were able to bring the cocoa with great beauty. Yes, I was wrong..so if you can make the cocoa look beautiful, you can use it in the logo.
During the evaluation of submitted logos, I reviewed many of my concepts. What I wrote is a guideline...but if your best idea is something that apparently I don't agree, it costs nothing to try ... I may be surprised by this idea (or not). Like I said before, we're very open to new ideas.