$200 Guaranteed Clothing Co Logo

Clothing company seeks fresh and versatile logo that will be adapted into designs, business cards, tags, etc. The logo may include symbols, but it must incorporate the letters “S” and “F” and elicit the following feelings: cool, clean, laid back, and a hint of classy. Excellent work may result in further contract job offers for designing apparel. Please read the brief and consult the mood board we have supplied.

*// Update: It seems the top designs catching our eye are compact, thick, and curvy. Also note that some of our favorite logos on our mood board incorporate symbols (ex: Spy's cross or DC's star).

*//Update 2
We're down to the final days of the contest and everybody on our team is excited with the fruits of your hard work and creativity. Before posting your next design draft, please examine the logos on our mood board carefully and see what the top contestants are doing to gain our attention. We are going to step up our critiques because you are clearly stepping-up your ability to execute.

** Please present a black and white version of your logo

Please continue posting your questions on the discussion board below. We will answer questions daily.

Good luck!

"SF"

Some inspiration may be drawn from surf / skate apparel styles. Please refer to the following basic mood board for more inspiration.

- Logo must include the letters "S" and "F"
- Logo must be scalable, in vector form

- No non-scalable designs
- No cliches -- waves, surfboards, skateboards, etc.
- We have no connection with San Fransisco