Tell us a bit about who you are and the people you reach
Our gourmet mini burgers are 2.8 oz with a variety of flavors from lamb and salmon to chicken and wagyu. We also have tons of toppings - pineapple, fried egg, jalapeno, avocado, bacon and more! We serve vegetarians, pescatarians, all-beef eaters and everyone in between. Our goal is to make sure you and your family walk out happy and full! Our modern interior features colorful lighting displays, upbeat music and comfy booths. Many of our stores even serve beer and wine! Our target demographics are business people at lunch, family and friends at night. We have a millennial, fun and upbeat restaurant, perfect for a night out.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are a fast growing franchisor..............The existing logo served us well but does not really "tell our story".....we sell many varieties of mini burgers...NOT sliders...sliders are definitely smaller...usually 2 oz...we are 2.8 oz......some folks in our company do not like the terminology, "mini burgers".....I think it describes us well.....
we thought, "mini burger many flavors" could work well...but "mini" is not necessarily accepted anymore...
we also toyed with changing existing motto of: "always more than one" to:
"always more" ie: more toppings, more patty options, more hospitality....we even put a burger within the "o".....
The most important piece is the actual logo!!
We would like a great iconic logo like starbucks or pepsi where we have a symbol that goes with the logo.... like the starbucks mermaid!
Burgerim originated in Israel where the "IM" means, "many" or multiples..... and we sell a duo and trio.......we will soon start selling individual burgers....
BURGERFI is a competitor that uses a different color for BURGER and FI.... the BURGER really stands out!!! we dont want to copy BURGERFI...
I would just like some options and we are looking to make a quick decision as we have many new stores opening soon!
our website is : burgerim.com
social media we are : burgerimhq
the burger image attached in the 2nd pic is an actual burger we like! however, you might have better ideas for a modern piece...
thank you!!! I am available always for questions!