AlphaWave Study Formula®
AlphaWave Study Formula® is a groundbreaking product that will soon revolutionize the market for mainstream brain optimizing supplements.
Hours of development have built this product, and it now needs a face to show the world.
We have a sketch on paper of the exact design we are looking for. -- However, we may change our mind on colors later.
We are targeting high-performing, health-conscious college students, age 18-23.
This customer is primarily an impulse-buyer for the first purchase.
College kids are known to shop around, but can be very brand loyal once they find a product they like with a brand that exudes the image they aspire to.
They are usually proud to be in college and have a sense of pride for their own intelligence.
"Cool" things are important to them - "nerdy" stuff is often not cool unless it completely goes against mainstream thoughts or conventions.
- the design layout of the logo is sketched in an attachment under "AlphaWave triangle concept."
- The BRAIN. The brain is the focal point of the logo. Focus almost all of your thought and work on the brain. The brain should have the same feel as the Apple Computers logo - sort of 3 dimensional by using shadow shading. (see links below)
- The brain WAVES. There will be 3 waves on each hemisphere of the brain. Fading them would be an attractive effect. Try to use shadowing to make them appear 3 dimensional.
- The Triangle - is simply a green, equilateral triangle around the logo. On the website and marketing material, the triangle will not exist, just the brain and the name on a green background.
*FORMAT: We require a Vector-based Format and a Pixel-based Format.