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How KLBuettner started their logo design journey
Mila Bean Baby Boutique
Young (late 20s), hip, modern mother of a 1 year old is opening an eco-friendly baby boutique. I have my B.S. in Environmental Sciences and am very passionate about "trying to save the world". BUT now that I'm a mother, I've been transferring my passion to "keeping my baby safe" from all the toxins, chemicals and potentially harmful ingredients in conventional baby wares. Yes, this means cloth diapers, making my own baby food and investing in furniture made from FSC wood that will last through many stages of life.
So along came Mila Bean Baby Boutique.
Tell us a bit about who you are and the people you reach
My target audience is those mothers & fathers who shop at Farmers Markets, Whole Foods or Trader Joes for their family's food, and Anthropologie, JCrew, or Gap for clothing.
So basically, I am targeting upper middle class fathers and mothers that have the extra pennies to spend and the desire to be more "Green".
This logo design is open to your creativity!!! I really don't have a certain idea floating around in this crazy head of mine.
My only requirements are:
1.... That I want it to read "Mila Bean" (as the title) "Baby Boutique" (as the byline)
2.... The design to be clean, unique, classy/modern, eye catching and bright.
3.... That it states "this is an eco-friendly baby store" with out outright saying it.
4.... This logo will be used for website & on a store front.
5.... "Mila Bean" is just a nickname for my daughter, it has no significance to green beans or any kind of bean in general.