Completed contest

the great Boulder Mountainbike Alliance logo design project!

BoulderMtnbike needed a new logo design and created a contest on 99designs.

A winner was selected from 70 designs submitted by 21 freelance designers.

70
entries
21
designers
1
winner

How BoulderMtnbike started their logo design journey

Brand name

Boulder Mountainbike Alliance (BMA)

Overview

Boulder Mountainbike Alliance (BMA) is a volunteer-run non-profit organization improving mountain biking experience in Boulder County, Colorado through a combination of social activities, political advocacy, and trail building, with the goal of building a community of mountain bikers.

Boulder County’s huge network of trails and hundreds of thousands of acres of open space offer only a few legal trails for bikers. BMA was founded in 1991 and is continually fighting an uphill battle to gain more access while increasing trail quality on the access we have.

Although BMA and mountain biking as a sport have been around forever, we're still portrayed strictly as 20-something male adrenaline junkies who only care about shredding at high speed while running women and children off the trails. A logo should counteract that image by conveying our other goals and aspirations: outdoors, recreation, fun times on a bike, a community of mountain bikers working towards common goals, healthy lifestyles, responsible stewardship of the land and trails, etc.

Description of the organization and its target audience

Every rider of a mountain bike in Boulder County is our target. Few mountain bikers in the area know about or understand that BMA membership is crucial to trail access. Our new logo must help us be more recognizable and valuable to them. BMA members are responsible cyclists who want to create a better world for both their sport and for the future of Boulder.

BMA members are majority male and in their 30's, but we are hoping to bring in the next generation of cyclists as well as increase women riders. Our logo should also be attractive to local businesses and major donors, so they will see BMA is a professional organization with whom they can associate their own brands - donors vary in age and focus, but largely will be in support of outdoor recreation and getting people into the environment - everyone from bike shops to state agencies to environmental firms.

Boulder is a well-educated community of people who work hard and play harder nestled against the Rockies. Boulder consistently ranks in the top 10 of "best places to live", "best outdoor community" and "fittest city". It seems that almost everyone under the age of 50 who lives here, moved here because of the outdoor recreation opportunities, which include rock climbing, trail running, hiking, and mountain biking. Boulder has a relatively strong and trendy environmental ethic - bike commuting, recycling, and Priuses.

Requirements

The logo should communicate:
- sense of adventure
-responsibility for the environment
-established community of mountain bikers.

We need to more closely identify the initials "BMA" with outdoor recreation and trail access.

Try to avoid cliched elements: the Flatirons Mountains, a winding trail, a bike wheel, bicycle gears, etc etc (but if you've got a stellar idea using these, go for it).

The logo will be used on our website, membership cards, soft goods (t-shirts, socks, bike jerseys), stickers, and bumper stickers.

Logo should work as greyscale as well as color version.

SUGGESTIONS:

Style: We have been leaning towards an Emblem similar to a shield or coat of arms found commonly on older bicycle brands. We envision using the BMA lettering within that shield or associated with it and having the text “Boulder Mountainbike Alliance” as either a standard subtext or as an optional subtext in more formal correspondence (such as in letterhead).

Colors: We are interested primarily in combination of earth tones or using some earth tones with other colors. In general, combinations that involve brown tones with blue, but we also like warm reds or golden yellows. We are going to be working this color scheme into a web GUI as well as cycling jerseys in the future and would like to have colors that feel "comfortable" together both in the logo and in a larger design.

Custom package

$363

Free features

  • Open contest
  • Guaranteed
  • Fast-tracked

Deliverables

PSD
AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

$299
We provide full service, year round, lawn care for residential and commercial clients. We also have a national…
design by re89 design by salah21_w design by luce y turo
33
entries
13
designers
$499
We are an investment manager (hedge fund) that specializes in the systematic trading of global financial and…
design by R.G.B™ design by coRetan_dinDing™ design by Godonggedang95
293
entries
89
designers
$299
We specialize in presentation skills training, on-camera coaching, and team building.
design by Just Diana design by Just Diana design by Just Diana
112
entries
43
designers
$299
We are an optometry doctors office that focuses on eye health as well as refractive needs to determines whether or…
design by <<Girlie,s>> design by Automatic Crouth design by Automatic Crouth
201
entries
51
designers
A$299
Desinger mens underwear and socks targeting: Primary: 21-35 wives/ girlfriends, online shoppers, affluent,…
design by @JangArt Design design by Justiciocuan design by Mycenae
109
entries
20
designers
$299
Financial Services for ultra affluent individuals and families. Wealth management services. We are a full-service…
design by haXim design by M@nRay design by haXim
42
entries
13
designers

We saved a spot for your logo design contest.

Get started now
$299
We provide equipment to farmers used to irrigate crops, which uses a patented new technology which maximizes the…
design by Suryarey design by 6king design by 6king
67
entries
15
designers
$299
Tooth App is a mobile app that help dental practices better connect with their patients. It has features that help…
design by tschuls design by Robin-ploeg design by Al_van
45
entries
27
designers
$299
Brush is a Dental Care & Denture Center in Durham, NC. Our patients(target audience) rely on Brush to help them with…
design by BQCreative786 design by BQCreative786 design by BQCreative786
55
entries
16
designers
$499
We are a technology laboratory, do software engineering and create innovative products.
design by aurelizza design by aurelizza design by aurelizza
501
entries
85
designers
$299
Split the price of a vacation rental with friends and family
design by box1508™ design by blackArt design by blackArt
269
entries
36
designers
$299
Professional and Personal Assistant Services.  Provide administrative support to small businesses and entrepreneurs Prov
design by Logo Hub Solution design by Logo Hub Solution design by Logo Hub Solution
147
entries
39
designers