How Grandma Rocks started their logo design journey
Grandparents give the best gift of all:Nature
Enthusiastic, vital geologist/educator, outdoors person who is also comfortable in elegant and sophisticated environments; 63 years old, grandparent of 5 grandchildren. I have always had a deep relationship with Planet Earth and have as a teacher/ trainer inspired many people of all ages to bring Nature into their lives. Children are now growing up with a lack of nature experiences, spending much of their free time in cyberspace (computers, video games, etc.) As Grandma Rocks (double meaning intended) I want to inspire my generation of baby boomers to take on the role of introducing their grandchildren to Planet Earth. My logo should inspire other grandparents to take an active role to help foster bonding with Nature while building the bond with their grandchild.
Tell us a bit about who you are and the people you reach
78 million grandparents – 50 years plus who are vital, healthy and eager to have a relationship with their grandchildren, who often live in geographically distant areas. Their grandchildren will range from babies to age 13.
The logo is intended for boomer grandparents; they are computer savvy and yet are worried that their grandchildren are spending too much time in cyberspace. Logo will be used on promotional material and websites promoting speeches, adventure travel and how to share nature with your grandchild books. Take your grandchild by the hand and give them the gift of nature.