We make supplement that you can indulge in. We make a line of deliciously addicting protein gummy bears. We have regular fruit flavored, sugar coated, sour gummies, chocolate covered and yogurt covered gummies (photo attached). Our gummy bears look and taste just like regular gummy bears. They are soft, chewy, fruity and are made with natural ingredients. Each serving contains 20 grams of protein.
Our target audience are white and hispanic adult men and women, middle to upper age (25- 50 Years old), with a higher household income of at least $100K. They are active adults who regularly exercise. "Exercise" in this context means, those who do a light, medium and strenuous routine. We are NOT targeting serious body builders though we expect some will want to buy our product. Our target audience regularly stock up on natural and healthy and foods.
We are sold a long side protein bars, healthy cookies and snacks, in the supplement area of grocery stores, on end caps near cashiers, at health food stores such as GNC and Vitamin World. We are also sold on-line.