Good & Pleasant: new logo for emerging brand of gluten free pies

Good & Pleasant

The Gluten Free Taste of Home

Good and Pleasant is a new brand of gluten free pies, pastries and other baked goods. The product line consists of all natural, gluten free, organic, locally sourced ingredients. The owner, Krishana Pleasant, is a third generation pie maker and baker who has taken her grandmothers' classic southern recipes and adapted them for those following a gluten free diet. Krishana helps customers in both the wholesale and retail markets by providing a healthy, gluten free alternative to the nostalgic desserts everyone loves. The first two products to enter the market are a "decadent apple spice crumb pie" and a "down-home tasting sweet potato pie".

The Current Logo Design (attached as a .pdf) is missing that "wow factor". If I were shopping at Whole Foods or Trader Joe's and saw the current logo on a packaged product, it wouldn't grab my attention. If I were attending a trade show and saw the current logo on a banner at a table or booth, the name and image would be forgettable. With so many gluten free products on the market, I want my logo to stand out. I need a new logo to use on my website, social media channels, business cards, invoices, letterhead, packaged products, trade shows, and farmers markets.