Tell us a bit about who you are and the people you reach
This is a Christian ministry for women who've been beaten down by trying to "measure up" to perfection. The "bad rules" are all the messages we receive about what we must do/not do in order to measure up.
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To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The attached files are pathetic -- I am not visual and I know it. A broken ruler is VITAL -- it's the core symbol of my message. Whether it ends up in the shape of a cross or not isn't quite as important.
My goal is to communicate that we are serving notice to Perfectionism that we will NOT be trying to "measure up" any more. My audience is conservative women in their 30s and 40s and 50s, but my message is one of rebellion and defiance against a bully/tyrant that has all but destroyed us without our realizing it.
This video is a monologue that gives a sense of how this ministry has developed: http://www.youtube.com/watch?v=rzg5Jl4apTI