To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I am an airline pilot and will be giving daily tips on lifestyle from this perspective. I am building a relationship with people based on wanting to be healthy, but they either work long hours or commute or have kids and no time. Aimed at 20-45 male and female. Im thinking the tagline - For Busy People. Maybe the use of a stylized clock/watch?