How andreabehrend started their logo design journey
Our company GCM, Global Culture Management, is divided into 3 business units: Multimedia Shows/ Management Trainings and team building/ conferences and seminars.
We are currently based in Dubai, Barcelona and Shanghai.
Our slogan "We multiply culture" means a strong focus on cross cultural communication based on our international experience.
We organize corporate events for multinational companies, give trainings for Western expats starting new jobs in asia, the gulf region or for arabs and chinese going to europe. Our seminars are related to current environmental issues and always internationally orientated.
Tell us a bit about who you are and the people you reach
our target our the fortune 500 companies and the local top 100 in the markets of Europe, the Gulf region and China.
Our mother company is The Exponential Group with a red logo which we will attach. The new logo should not be red though, blue or green or even several colors would be possible. It could use a globe or the world but we are open also to other options. It should be dynamic, not too traditional that it looks like a bank but not too fancy that it looks like a art design company...
The GCM logo should use the three letters but also have a subtitle with GLOBAL CULTURE MANAGEMENT to show our activity right away. It will be appreciated if we could use GCM separately as a logo without the subtitle of the company's name for all CI related purposes.