Founded in 1942 by Charles G. Spilo, Spilo Worldwide in Los Angeles CA has accrued over 72 years of experience in the professional beauty industry. Charles wore a carnation in his lapel every day which is now part of the Spilo logo representing our commitment to his values of sincerity, cordiality and integrity in doing business. This family owned company has a reputation as being reliable, honest, and customer focused, taking a personal approach on fast and efficient service.
We cover every segment of the professional beauty industry (professional is a licensed hairstylist, barber, nail technician or esthetician). Main consumers consist of thousands of salon professionals including beauty and barber school students. Non-professional consumers are reached through OTC beauty supply stores such as ULTA, BSG, Sally’s Beauty Supply and more…
Nancy’s Beauty Warehouse http://www.nancysbeauty.com/
SPILO POINT OF DIFFERENCE
Spilo Worldwide is a Los Angeles-based leading manufacturer, importer and international master distributor to the professional beauty industry.
Most key competitors distribute other’s brands rather than develop and market their own. Spilo Worldwide owns the marks to award-winning, quality brands such as : Flowery, Mehaz, Personna blades, Melting Pot waxing, Toolworx, Spilo Foil, Hairware, Master Barber, Magic Razor, Nu Bone, Hot Sock and more.
TARGET MARKET/ AUDIENCE
Beauty industry business to business (primary focus)
Salon professionals, nail technicians, estheticians & barbers of all ages (secondary focus)
WHY ARE WE REFRESHING OUR LOGO?
Spilo Worldwide is currently planning brand refreshes of 5 of its major brands in 2014 to drive increased distribution and grow sales. With this, it is time for a new focus for the parent company (Spilo) that is based in creativity and innovation to stay relevant in the beauty industry. We have hired new creative talents and are exploring additional distribution channels, but before we do, our company image needs to reflect the excitement that is happening within. As you will notice with the examples provided, there are inconsistencies in the logo depending on where it is used- we would enjoy more consistency in the future.