Tell us a bit about who you are and the people you reach
Company Description: Serra Street is a consulting firm that advises clients on investment decisions.
Origin of Name: The name comes from Stanford Business School. Serra Street is located in between the business school campus and the first year dorms. I graduated from this business school, and my first client was also a classmate.
Clients: My first (and only so far) is a wealthy Middle Eastern family. Future clients will tend to be wealthy families who may or may not be from the Middle East.
Who sees it: This logo will be on my business card, so everyone from prospective investments to prospective clients will see it.
What industry do you think your business is most related to?