Our business is a tutoring agency, therefore we act like a 'matchmaker' or portal for both expert tutors and students to come together and we match them accordingly.
I like the concept of putting a character like Einstein for example, but in a clever way.
The Logo need to be sophisticated, modern, classy and 'clever' to suit the name and branding concept.
I will be differentiating myself from by competitors, by avoiding being the traditional conservative and 'boring' image of a tuition service, but rather a fun, modern, forward looking, vibrant and trendy business.
I'd like my customers to feel a sense of exclusivity, youth, high quality, trust of the brand, 'VIP' and trendiness to the branding.
As the business will be primarily online, the logo will mainly be on the website, as well as a massive CAR WRAP so therefore I need the logo to be fairly bold and funky as this will be my main source of advertising.
I would like the logo branding to appear like this business could be taken to a national level.
TYPOGRAPHY is very important - sophisticated classy lettering.