Winning design by Nenad Palić

Generator Management Consulting needs a new logo

Generator Consulting picked a winning design in their logo design contest. For just CA$350 they received 161 designs from 36 designers.

Wow!! I had over 200 designs submitted and 36 designers working on my behalf, and had a finished product in four days! I was thrilled with both the process and the result.
- David Zavitz

Here’s a peek at the client’s brief

Contest title

Title

Generator Management Consulting needs a new logo

Subtitle

Generator is a management consulting advisory firm that helps B2B companies achieve dramatic and meaningful increases in their s

Background information

Name to incorporate in the logo

Generator Management Consulting.  However, emphasis should be on the word "GENERATOR", and Management Consulting should be in a small font (too wordy when all three words receive equal billing).  Please do not use acronym GMC.  

Description of the organization and its target audience

Generator is a management consulting advisory firm that helps B2B companies achieve dramatic and meaningful increases in their sales results, and maximizes the ROI on their Marketing investments.
Using a proven framework for success, Generator assists clients in creating a marketing and sales revenue machine that produces high quality results in a repeatable and sustainable manner. We provide new perspectives, strategic and tactical creativity, and help to manage successful implementation projects in concert with our clients.

We sell to C-level executives in medium- and large-size B2B companies.

Visual style

Preferred logo types

  • Organization name in a stylised type/font becomes the logo.

  • Organization name enveloped by a pictorial element or shape.

  • Representing trends from the internet including gradients, rounded corner etc.

Color preferences

green (RGB R:30, G:87, B:0), black

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Sample logos