Completed contest

Fundraising Consultant Seeks Unique LOGO

Tina C needed a new logo design and created a contest on 99designs.

A winner was selected from 178 designs submitted by 43 freelance designers.

178
entries
43
designers
1
winner

One of the designers who made it happen

Winner - SeveNLucK
Excellent designer! Quick to incorporate feedback and a fantastic final product. Would work with SeveNLucK again.
- Anonymous

How Tina C started their logo design journey

Company name

Funding Change

Overview

I do training and consulting with grassroots nonprofits and social change groups to help them raise more money from individual donors. I help groups develop fundraising plans, build closer relationships with donors & improve written communications with donors. I also train/mentor board & staff new to fundraising.

I've been in fundraising for 12 years and just launched my practice last year. I got my start as a community organizer and ended up fundraising largely by accident. I soon learned it was something few people wanted to do. So my mission is to help groups learn how to raise the money they need to do their best work.

I do this work because I am outraged at all the injustice in the world and fundraising is one strategy for changing things. This is very personal work for me - it's much more than a job. If it were just about making money, there are many, many other things that I could have done that would pay me a lot more. But this is what drives me.

I am young for your average consultant. I also think I have a bit more personality than your average consultant. I'm a no BS kind of person and I'm definitely too edgy for some people. But I don't think those people are my target audience anyway.

You can read more about me, my philosophies and my consulting practice on my website - http://www.FundingChangeConsulting.com

Tell us a bit about who you are and the people you reach

Primary markets - grassroots nonprofit organizations, social change groups, political organizations, groups doing community organizing. Most specifically, groups working on economic justice, anti-racism, gender equality, LGBTQ rights, and immigrant rights. Many are political active and do voter registration and grassroots advocacy work. I would say the central theme is around building political power and organizing for justice - long-term structural change, rather than immediate relief through services.

Secondary markets - social service agencies, community arts centers, health care agencies, education centers. These are groups providing more immediate and direct services - homeless shelters, domestic violence services, soup kitchens, elder care facilities, ESL and adult education classes, community health centers, art programs for kids, etc.

Also should appeal to other nonprofit consultants in the position to refer clients, nonprofit training centers providing workshops to potential clients, etc.

The clients I work with are - predominantly women, politically engaged and progressive, racially diverse, community-based, financially-strapped, stressed, overworked, doing at least 2-3 jobs within their organizations, worried about the economy, and are coming from very small shops with few staff dedicated to fundraising.

Requirements

I want something unique, creative and edgy but not unprofessional or whimsical. It should be clear, crisp, and easy to read. Nothing too busy.

Here's an example of something I like -
http://thenewservice.files.wordpres…/11/eg.jpg

I don't want anything green like money, anything using $ signs, or anything using dollar bills or other common symbols associated with money, change, funding, fundraising, etc.

I want a colorful logo (more on colors below) but I must be able to print the logo on a black & white printer without losing the clarity or impact of the image.

I am concerned about anything that is 3D because of the issue of printing in B&W but you can try it, if you want.

I don't want ALL CAPS.

I am open to seeing other colors but I like these color combos (lime greens and blues) that are browser-safe:

Hexadecimal Colors
99CC00
CCFF33
BFFF00
3366FF
003FFF
000066
000099
0000CC
0000FF
3333FF

I envision three colors - one lime green, one primary blue, and one dark blue.

If you do want to experiment with other colors, please use colors that are browser safe because I want the color of my on-screen and printed materials to appear consistent.

I'm honestly not sure how much text to use. I don't know if I should use simply "Funding Change" or if I should also include the tagline - "Training & Consulting". I guess I'd be curious to see it both ways. Then, I also have an even longer tagline - "Funding Change: Training & consulting for grassroots non-profits and social change groups." Play around and see!

Custom package

$368

Free features

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Deliverables

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