This is an email-marketing online solution (aka Mail Chimp) that is designed for companies who wish to send INTERNAL COMMUNICATIONS to employees. This is a growing industry/need...think "email marketing" but instead sending news, alerts, and stories to employees about company/product direction, internal events, and content that improves employee satisfaction and engagement. We offer visually engaging content capabilities, such as embedded video, polls, quizzes, and event registration. Our intent is to create a website under this brand, where we are refashioning the key features from our TailoredMail brand that are most meaningful/useful to internal communicators (various departments, executives, sales teams, HR, etc.).
We have chosen the brand "Proze" to be a somewhat playful/edgy version of the word "Prose", which is a word that means "the ordinary language one would use in their writing". A panel of people we used to ask what they considered "prose" to mean to them was, roughly, "an eloquent/elevated style of writing." Our solution helps companies deliver compelling and engaging content to their employees...so the word "prose" fit nicely.