Northshore Kidspace: Child & Adolescent Psychiatry and Psychology
Northshore Kidspace is founded by two ambitious male professionals, one psychiatrist doctor and one psychologist. We have been working with children and adolescents for many years, and are now opening our dream private practice on Sydney Australia's lower North Shore.
We provide psychological assessment and diagnosis along with therapy and medication interventions for young people who are suffering from mental health issues. We aim to work closely with parents and families to support them during these difficult times. We also offer family therapy for families in conflict or distress.
Our clinic is obviously addressing serious life problems that can often be difficult for children and their families to confront. The culture of our practice therefore reflects the sense of a fun, but professional service in an attempt to be non-confrontational.
A point of difference for our clinic: while there is many practices that offer psychologists OR psychiatrists, our clinic is unique in that we offer the expertise of both in one practice.
Our patient group is children and adolescents from ages 5-20 years, along with their families.
HOWEVER, we recognise that while a logo should take our patient group into consideration, this project presents a unique challenge in that our actual target audience is the parents of these children as they are the adults who make referrals to our service.
Our target market is also GP's (general practitioner or family doctors) as they are often the first consultation for parents who have concerns regarding there children's mental health or behaviour.
For those not familiar with Sydney's Northshore area, this is a
middle-upper class social economic area, and therefore parents and referrers will expect a professional service logo and brand.
WE ARE LOOKING FOR CREATIVITY AND ARTISTIC LICENCE!
We will give you a few pointers that reflect the above descriptions:
1. "Northshore Kidspace" is the branding tittle and should be bold and stand out. The second part of the tittle is more of a description to distinguish our clinic from other kids services. "Child & Adolescent Psychiatry and Psychology" should be in the logo and clear, but less emphasised and perhaps smaller print.
2. While we dont want to rule out any colour scheme, we will emphasise the logo needs to look professional, corporate, but playful.
3. The logo will be used on all advertising, website, business cards, and as letterhead on clinical reports and documents.
4. We are very open minded and hope to see some creative designs. A unique challenge in this logo is to incorporate features that appeal to 1. Parents 2. referring Doctors, and 3. Children and Teenagers. We did consider incorporating some kind of child friendly "ink blot" design or even a "cool" teddy bear. This is obviously challenging when trying to satisfy such a wide age range as described above. This is not a requirement of our design but hopefully gives you some insight into our vision.