Tell us a bit about who you are and the people you reach
GooPipe is a product of the company 4CEO, Inc. GooPipe is an affordable business development tracking software tool. It is used by small and medium sized busineses to manage their leads, opportunities and sales and provide management reporting data to CEOs.
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The product name comes from the concept that many consulting companies have sales information that is a bunch of "goo" but little in the way of solid sales information or business data that sticks. The product is a competitor of much more expensive products like INPUT. The clientele is small to midsize ($1M to $75M in revenue), and provides support to government and federal agencies. It is not only used by them, but that is a dominant market at this time. The audience is typically well educated, savvy between the ages of 25-55 and has sales and business experience.
The draft slogan we have is "The Business Development Tracking Tool For The Rest of Us." The idea behind this slogan is that our product should be available and afforadable to anyone in business, not just to the established few. We are also thinking of a mascot to use on our webpage that would be a turle on a surf board -- the idea being if sales are slow, Goopipe can help accelerate growth while having fun. The turle is a cool surfer dude.
Our product is simple, easy and provides the user the ability to manage a powerful information set of leads, sales and forecast data and report that information in real time at any time to anyone in the their company.