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How Sheed-o started their logo design journey
Vector Pacific Mortgage Corporation
We are a family built mortgage corporation who is looking for new look and feel. New graphic, new colours - new feeling.
Tell us a bit about who you are and the people you reach
We have many target audiences - a wide demographic of 25 to 65, men and women who are in the commercial and residential market.
We are looking for a sophisticated design that instills professionalism and confidence as well as having a sense of intrigue and flair.
The concept of the word "vector" in relation to it's direct definition of a double helix is something we would like to experiment with visually as well as conceptually - the idea of DNA/Double Helix is in a sense an emotional connection to the family members of the company.
Here are some guide lines for what we would like to see:
1. Colours: We want to stay away from stuffy traditional "money/bank" colours - feel free to experiment with colour trends.
2. Graphic: Playful, abstract and intriguing graphic that relates to the concept of "vector", "double helix", "DNA"
3. Word Mark: Focus is on the "Vector Pacific" (Mortgage Corporation is secondary) maybe incorporating the "V" & "P" into the graphic. The word mark is not case sensitive and open to experimentation. Font is not dedicated, but stay in the range of professionalism.
All in all - please feel free to experiment with an idea or concept out side of the graphic idea - we are not committed to the helix.
Files that required are as follows:
Print format: un-rastered .ai or .eps files (font name and colour code would be helpful)
Web format: layered .psd